The gurgling
sound of a sleek Jaguar prowling around anyone’s back yard should be a cause
for concern, but not at the Classic Connection – it’s a way of life. With more
than eighty years experience between three expert mechanics, there isn’t an
inch of these iconic cars that hasn’t been graced by the hands of the Classic
Connection’s Jaguar team.
First
though, a short lesson from history.
Way back in 1927, when the Swallow Motor Cycle
Sidecar Company changed direction and started making vehicle bodies, I wonder
if William Lyons envisaged that his Jaguar Cars would still be regarded with
such devotion all these years later – I like to think he did.
With a
shrewd business mind that would today make mincemeat of the Lion’s Den
programme, William Lyons gathered a small and efficient team around him, and
from their humble beginnings in an old Blackpool warehouse, the Swallow Sidecar
Company started making aluminium bodyworks for a number of car manufacturers
such as Austin and Wolseley.
William
Lyons soon moved his factory to Coventry where he was able to produce larger
numbers of body works for his clients, but this practice was soon found too
constraining for the creative juices of Lyons and his team. In 1931 the Swallow
SS1 was launched at the London Motor Show to great acclaim - the legend was
beginning to take shape.
It would be
too easy to say that ‘the rest is history’ but history is always in the making
with Jaguar. The analogy of the big cat didn’t appear until 1935 when looking
for a name that encapsulated the sleek lines of the newly launched Swallow 2.5ltr
sports model, the SS Jaguar 100 leaped onto the world’s stage at the Mayfair
Hotel, London.
Grace, Space
and Pace
The lean, post-war
years were boom times for Lyons and his team as ‘export or die’ became the
maxim of the day, and Jaguar was after the Lion’s share of the US market. With
a new sports car let loose on the world, the XK120 stole hearts and speed
records at a whim, and after a string of back-to-back wins at Le Mans during
the 50s’ ensured that the name Jaguar would always be synonymous with winning.
But it is
probably the 60s’ that we all hanker after. The E-Type Jag has been described
by Enzo Ferrari as the most beautiful car of all time (and he should know) and the
E-Type surely has no equal when it comes to style and grace. The list of
superlatives floods easily from a Chambers Dictionary, and I try to keep the
cliche's to a minimum here, but to most human beings, the E-Type Jaguar simply
stirs the E-motions like no other car can.
The Classic
Connection believes in Jaguar Cars. Passion of the marque reflects in the
service that’s on offer here. From early XK 150’s to the glory days of the
E-Type and beyond, the servicing of Jaguar Cars is indeed in very steady hands.
Restoration
plays a major part of the Classic Connection’s heritage; especially as the
popularity of the E-Type refuses to fade away; which is great news, of course. But
lingering on the past isn’t necessarily going to secure the future.
The Classic Connection now offers servicing
and repairs that include the very latest Jaguar models as the photograph above
shows, and a good mechanic is a highly sought after specialist, but if he’s
really good, he’ll bring with him a loyal following of Jaguar owners. Trust creates
a brand all of its own, and that’s exactly what has happening here at the
Classic Connection.
As with all
things in British car manufacturing, events over the last five decades since
the E-Type have shaped Jaguar Cars; some good, some not so good, but what
hasn’t changed is the desirability of the marquee.
The classic
car market today is still reasonably buoyant despite the downturn in the
economy, and the Classic Connection is living proof that, just like Sir William
Lyons, if you have a good business head and select a few key players, remain true to your customers and provide a reputable service, then
you can expect to see Jaguars of all marks prowling the streets and highways
for many years to come.
For full
details visit the Classic Connection at www.classicconnection.co.uk
Better
still, pay them a visit and experience what owning a classic car is all about.